ABOUT FRIENDSHOP LONDON
Friendshop London is an online shop of selected pre-loved fashion items, selling Designer & Authentic Luxury goods.
We believe that little by little we can change the way people see fashion. Our passion is to inspire everyone to join the circular economy whether buying or selling with us.
We pride ourselves on providing a trustworthy environment, always with transparency and open communication, as good friends do!
We welcome you to the Friendshop community, a place where unique items will always find a new home.
GET TO KNOW US
CEO and Founder
Fernanda is a Digital Content Creator and the CEO of Friendshop London.
After moving from Brazil to the UK in 2019 she reshaped her professional path, but had always in mind the objective to inspire people and she saw the opportunity to put this idea into practice in 2020, when she started running the initial stages of Friendshop London from the studio flat she used to live in. She always believed in the power of the second hand industry and seeing sellers and buyers happy is what keeps her going.
Fernanda is passionate about entrepreneurship, fashion and truly believes in the circular economy. She started working in the digital world at a very young age and has created and been part of the development of many projects and initiatives that over the years turned into successful businesses. Fernanda also has a background in fashion, sales, customer service, event planning and all things creative.
She is now based between Portugal and London continuing to manage all our operations, liaising with sellers and curating every item at our shop
Head of Tech & Business Development
Gabriel is an experienced and innovative technology leader and engineer, dedicated to creating digital solutions that enhance user experience and drive business growth. He joined Friendshop London in 2021 to lead the platform’s development and technical strategy, bringing a blend of creativity and rigour to the team.
With a diverse background spanning both corporate environments and entrepreneurial ventures, Gabriel brings a unique blend of strategic thinking and hands-on experience. Throughout his career, he has successfully driven business transformations by leading high-impact projects focused on digital innovation, user experience, and scalable growth. His work has consistently delivered cutting-edge products, services, and communications that engage audiences and drive tangible results.
At Friendshop London, Gabriel channels this expertise to make our platform more accessible, efficient, and user-friendly, ensuring a seamless experience for buyers and sellers alike.
Together with the Friendshop London team, and guided by our clear vision and values, Gabriel is helping to reshape the way people engage with fashion, in an innovative, simple, and efficient way.
Creative and Marketing Lead
Bela is the Creative and Marketing Lead at Friendshop London.
With a background in Fashion Design and solid experience in creative direction, sales, and event planning, Bela contributes a strong eye for detail and storytelling to Friendshop’s visual and communication strategy. She helps shape the brand’s identity through social media, website content, product photography, and engaging campaigns that reflect the heart of Friendshop.
Deeply passionate about fashion and conscious consumption, she believes in the transformative power of the circular economy. Her work reflects Friendshop’s mission to reduce waste and make luxury more accessible in a thoughtful and sustainable way.
Having joined Friendshop as a team member before becoming a partner, Bela feels deeply connected to the brand’s values and vision. Now based in London, which she proudly calls home since 2022, she continues to bring creativity and care to every part of our journey.