Friendshop London is an online shop of selected pre-loved fashion items, selling Designer & Authentic Luxury goods.

We believe that little by little we can change the way people see fashion. Our passion is to inspire everyone to join the circular economy whether buying or selling with us.

We pride ourselves on providing a trustworthy environment, always with transparency and open communication, as good friends do!

We welcome you to the Friendshop community, a place where unique items will always find a new home.


CEO and Founder

Fernanda is a Digital Content Creator and the CEO of Friendshop London.

After moving from Brazil to the UK in 2019 she reshaped her professional path, but had always in mind the objective to inspire people and she saw the opportunity to put this idea into practice in 2020, when she started running the initial stages of Friendshop London from the studio flat she used to live in. She always believed in the power of the second hand industry and seeing sellers and buyers happy is what keeps her going.

Fernanda is passionate about entrepreneurship, fashion and truly believes in the circular economy. She started working in the digital world at a very young age and has created and being part of the development of many projects and initiatives that over the years turned into successful businesses. Fernanda also has a background in fashion, sales, customer service, event planning and all things creative. 


Head of Tech & Business Development

Gabriel is an innovative Manager and Engineer, with brazilian-italian background, that joined our team in 2021 to take care of the technology and development side of our business.

As part of his background, Gabriel has worked in different corporate and companies' environments. He is passionate about entrepreneurship and technology, and throughout his career has led numerous business transformations, managing projects and focusing on creating innovative products, services and communications that attract new clients and generate exponential business results. He brings that experience to Friendshop London to make our service more accessible and easier for you to buy or sell with us.

With Friendshop London's clear vision and values in mind, we can transform the way people see fashion in an innovative, simple and friendly way!